PROJECT: Squarespace wanted to showcase how author Esmé Weijun Wang has used the online platform to create a community connecting writers living with disabilities. "The Unexpected Shape Community" offers numerous courses and materials supporting and encouraging members to pursue their goals and dreams. The "unexpected organic shapes" were used as a metaphor to convey the constraints and new undefined ways of cultivating creativity.

DELIVERABLES: 1 HD 60s Video & 1 HD 15s Video

CLIENT: Squarespace + The Atlantic

SERVICES: Design | Illustration | Motion Graphics

SOFTWARE: Photoshop | After Effects

See the full project at: www.theatlantic.com

Video 1 : 60s

Video 2 : 15s

Style frames

AT_Esme_1.jpg
AT_Esme_2.jpg
AT_Esme_3.jpg
AT_Esme_4.jpg
AT_Esme_5.jpg
AT_Esme_6.jpg
Squarespace Collage Esme Wang1.jpg
AT_Esme_8.jpg
AT_Esme_10.jpg
Squarespace Collage Esme Wang2.jpg
AT_Esme_12.jpg
AT_Esme_13.jpg
AT_Esme_14.jpg
AT_Esme_17.jpg
Squarespace Collage Esme Wang3.jpg
AT_Esme_19.jpg

Process

Color Palette

Moodboard 1: Images

Collage Moodboard

Moodboard 2: Text

Collage Text Moodboard

Style frame 2

Style frame 1

Motion Test

  • Nayeli is an absolute pleasure to work with!

    “She certainly goes above and beyond in her work. Her creativity shines in both pre and post-production and she delivers beautiful, thoughtful work ahead of deadlines.”

    — Bethany O’Grady | Producer at Atlantic Re: Think

  • Maybe you want to launch a business

    Quote Source

  • Maybe you want to turn a hobby into something more

    Quote Source

  • Maybe you have a creative project to share with the world

    Quote Source

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